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Kansas State University

Marketing Project Coordinator

Kansas State University
Division of Continuing Education
Marketing Project Coordinator
Marketing and Communication Services
Position Description

Overview of position

The Marketing Project Coordinator is responsible for the management of marketing projects for credit and noncredit programs offered through the Kansas State University Division of Continuing Education (DCE). The position will be responsible for feature and news writing, writing for electronic venues such as social media, e-mail, and websites, proofreading and editing content for print and electronic marketing materials, broadcast scripts, and overseeing production of video marketing material.

This position is highly visible, working with project teams, program coordinators, printers, and advertising professionals. The Marketing Project Coordinator serves as a member of the Marketing and Communication Services team and committees within the Division of Continuing Education and Kansas State University as requested.

This position reports to the Director of Marketing and Communication Services.

Project Management---50%

  • Develop and implement strategic marketing/promotional plans for specific initiatives for distance education and conferences.
  • Manage multiple projects through the marketing process, being deadline driven with a high level of efficiency and creative with new approaches.
  • Create and manage production of collateral materials to include copywriting, research, oversight of graphic elements, and production of promotional materials.
  • Assist in the preparation of award nominations, presentations, education fair exhibits, and annual report information.
  • Assist in the documentation of unit procedures and processes and maintenance of project management guidebook.
  • Interface with University Printing, Division of Communications and Marketing, outside mailing list vendors, and others in the development and distribution of marketing material.
  • Develop marketing campaigns, evaluate the campaigns to determine success, and develop strategies that will result in further success.

Creative and Content Development---40%

  • Write content for TV scripts, radio scripts, DCE websites, e-mail campaigns, social media marketing, printed brochures and advertising, news releases, and other marketing material.
  • Conduct interviews and research information to produce feature stories showcasing DCE programs and success.
  • Provide oversight for photography opportunities to highlight DCE programs.
  • Oversee photo shoots and video production and coordination of creative materials for projects.
  • Work with video and broadcast production teams to produce marketing collateral.
  • Develop new avenues of media distribution for expanded coverage of DCE events.

Marketing Services and Committee Work---10%

  • Serve as a recruiter at education fair events, including staffing, traveling, organizing activities, and preparing pre- and post-materials for events.
  • Serve on and/or lead DCE goal teams, search committees, university committees and task forces, etc.

Required Qualifications:

  • Bachelor’s degree in Journalism/Mass Communications, Advertising, Marketing, English, or related field
  • Attention to detail in content and project development
  • Excellent written and oral communication skills to include mastery of spelling and grammar conventions
  • Knowledge of editorial marks and style guides
  • Professional writing and/or electronic marketing experience (provide samples of writing and electronic media work)
  • Ability to meet multiple deadlines with tight turnaround
  • Experience in Adobe Creative Suite programs, including Photoshop, Illustrator, and InDesign
  • Experience working in a team environment as well as independently

Preferred Qualifications:

  • 3-5 years’ experience working in marketing, advertising, journalism, or related field
  • Experience producing broadcast media including videos and audio spots
  • Knowledge and experience with basic html coding and web development tools
  • Experience in photography and organizing photo shoots
  • Experience working in a university setting
  • Marketing or advertising experience

Salary Range:
$30,000 - $ 40,000

To apply, send:
- Cover letter addressing your qualifications and skills related to the position
- Resume or curriculum vita listing education and employment history
- Four professional writing samplesand/or video samples (could include news releases, advertising copy, brochure/poster copy, newsletters, feature stories, magazine articles, web copy, marketing e-mails, catalog copy, TV commercials, YouTube videos, audio broadcast advertising)
- Four professional references including name, address, phone number (cell number if appropriate) and e-mail address

Send via e-mail to: Theresa Taylor, doadmin@k-state.edu
and/or
Send via postal mail:
Marketing Project Coordinator Search Committee
Kansas State University
Division of Continuing Education
1615 Anderson Avenue, Ste. 101
Manhattan, KS 66502-4098

Screening of applicants will begin January 3, 2013 and will continue until the position is filled.

Kansas State University is an equal opportunity employer. Background check required.