Position Description - Coordinator for Market Research
Kansas State University’s Division of Continuing Education is seeking a Coordinator/Market Research who will define new niche markets and trends through the use of market research, assessment, and business analysis; determine which needs the Division can fill; and then coordinate the rapid development of innovative, high-quality, educational products to fill those needs.
Through the Division of Continuing Education, Kansas State University extends its educational resources beyond the on-campus community. Lifelong learning opportunities are taking new and creative forms, and the need for lifelong learning is expanding in an ever-changing global society. A strategic part of the Division of Continuing Education’s vision is to become a major force in providing learning opportunities throughout the world. It will be the responsibility of the Coordinator/Market Research to support this vision. Some travel and weekend work may be required for research, promotional and marketing activities.
Responsibilities of the position include:
- Conduct database, secondary, and primary research to determine marketing needs and strategies
- Conduct environmental scans to assess the viability of existing, new, and/or proposed programs
- Analyze and improve current marketing strategies
- Become familiar with current K-State courses and programs and match niche markets with K-State resources
- Collaborate with program coordinators to develop new courses and/or programs that respond to niche markets
- Analyze new program opportunities from a fiscal perspective
- Assist with planning initiatives for marketing strategies
- Research and report what other educational institutions are doing
- Regularly evaluate the electronic presence of the Division of Continuing Education and recommend enhancements
- Serve as a member of the marketing team(s) within the Division of Continuing Education and the university as requested
- Assist with promotional and marketing activities as requested
Required Qualifications:
- Bachelor’s degree in marketing or related field
- Knowledge of all phases of marketing, including, but not limited to, web-based
- Familiarity with cutting-edge technology
- Quantitative and electronic analytical skills
- Ability to successfully research, plan, and evaluate marketing plans
- Experience in financial analysis
- Excellent organizational and administrative skills
- Collaborative skills
- Strong public speaking, presentation, and written communication skills
- Strong interpersonal and relational skills
- Personal computer skills, including database management and report generation
- Demonstrated creative and innovative thinking skills
- 2 years’ experience in marketing or related field
Preferred Qualifications:
- Master’s degree in marketing or closely related field
- 5 years’ experience in marketing or related field
- Entrepreneurial skills
- Experience in higher education
Salary: $37,000 - $42,000
To apply, please send:
- Cover letter addressing how your qualifications and skills relate to the position
- Resume or curriculum vita listing education, employment history, and other relevant professional information
- Four professional references including name, address, phone number (cell number, if appropriate), and e-mail address
Send to:
Coordinator/Market Research Search Committee
101 College Court Building
Division of Continuing Education
Kansas State University
Manhattan, KS 66506
Screening of applicants will begin November 9, 2009 and continue until the position is filled.
Kansas State University is an equal opportunity employer.
